MARKET REPORT · KANSAS CITY, MO · SEPTEMBER 2026 · DATED RECORD
Who AI Recommends in Kansas City, MO
Window, corrected 2026-10-05: this report counts September 1 to 28, 2026 (28 run days). Our Perplexity collection method changed on September 28. The full-month record (30 run days) is the September panel: /panels/kansas-city-mo.html.
For 28 days we asked five AI engines the same buyer questions
a Kansas City, MO customer would ask, about health insurance brokerage, health insurance brokers, marketing agency, and wrote down every
business they named. This is the dated record of what they said.
NuLight Consulting was named on 23 of 28 days.
Most-named business in Kansas City, MO, September 2026 · full table below
Key findings
In Kansas City, AI recommends the independent broker.
Eight of Perplexity's ten most-named Kansas City businesses sell health insurance. NuLight Consulting was named on 23 of 28 days (Sept 1 to 27), FD Insurance Agency on 22. In this market, the AI answer for insurance questions is an independent broker, not a carrier.
The giants win Google; the independents win the answer.
Blue Cross Blue Shield of Kansas City (bluekc.com) and Hub International were cited in Google's results on 9 days each, but Perplexity's spoken answers went to smaller independents like NuLight, FD, and Jeff David Insurance. The giants win the citation; the independents win the answer.
One business, two names, a split vote.
Perplexity named “AIS Health Insurance Advisors” on 17 days and “AIS Health Advisors” on 16 days (aishealthadvisors.com). That is almost certainly one business splitting its own vote across two names. Every inconsistent business name is a day the AI might have named you and didn't.
EAG Advertising wins on both engines at once.
EAG Advertising & Marketing is the crossover act: named by Perplexity on 19 days and cited by Google (eagadv.com) on 6. No other KC business shows up strongly on both. Being findable in two engines at once is the whole game.
Most named by Perplexity
Businesses Perplexity named most often when asked Kansas City, MO buyer questions,
2026-09-01 to 2026-09-28.
| Business | Niche | Days named | First to last |
| NuLight Consulting | health insurance brokerage | 23 | 2026-09-01 to 2026-09-27 |
| FD Insurance Agency | health insurance brokers | 22 | 2026-09-01 to 2026-09-27 |
| EAG Advertising & Marketing | marketing agency | 19 | 2026-09-05 to 2026-09-26 |
| AIS Health Insurance Advisors | health insurance brokerage | 17 | 2026-09-09 to 2026-09-28 |
| Jeff David Insurance | health insurance brokers | 16 | 2026-09-01 to 2026-09-27 |
| BBS Insurance | health insurance brokers | 14 | 2026-09-01 to 2026-09-28 |
| Signal Theory | marketing agency | 12 | 2026-09-07 to 2026-09-27 |
| Apollo Health Insurance | health insurance brokers | 11 | 2026-09-01 to 2026-09-26 |
| Moss Marketing Group | marketing agency | 8 | 2026-09-11 to 2026-09-22 |
Most cited in Google results
Domains Google's results cited most often on the same questions.
| Business | Domain | Days cited | First to last |
| Blue Cross Blue Shield of Kansas City | bluekc.com | 9 | 2026-09-01 to 2026-09-28 |
| Hub International | hubinternational.com | 9 | 2026-09-01 to 2026-09-28 |
| Benefit Services of Kansas City | health-insurance-kansas-city.com | 7 | 2026-09-01 to 2026-09-28 |
| NerdWallet | nerdwallet.com | 7 | 2026-09-01 to 2026-09-28 |
| 2A Marketing | 2amarketing.com | 6 | 2026-09-21 to 2026-09-28 |
| AIS Health Insurance Advisors | aishealthadvisors.com | 6 | 2026-09-09 to 2026-09-26 |
| EAG Advertising & Marketing | eagadv.com | 6 | 2026-09-21 to 2026-09-28 |
The engines disagree
Same questions, same days, different answers. That disagreement is the point:
a check that skips an engine is guessing on your behalf.
| Engine | Days asked | Distinct businesses |
| Anthropic | 28 | 0 |
| Gemini | 28 | 46 |
| Google SERP | 28 | 41 |
| OpenAI | 28 | 42 |
| Perplexity | 28 | 41 |
Days asked counts the days each engine received the questions. Gemini returned no business names after September 26, so its answered days are fewer than its days asked.
Anthropic answered all 28 days and named zero businesses; it returned
buying criteria and directories instead of names. Perplexity named 41 distinct
businesses. If your customer asks Perplexity and you're invisible there, the other
four engines don't save you.
What this means if you run a Kansas City, MO business
If you run a Kansas City business, this page is your competition's report card and yours. The engines were asked the same questions your customers ask, every day for a month, and their answers are dated above. The free 5-engine check runs the same test on your business specifically, all five engines, one dated transcript, no card.
Method
Same buyer questions asked to each engine once a day, every answer stored with
its date and file hash. Counts computed from the record; nothing estimated.
Dated record 2026-09-01 to 2026-09-28,
28 run days, generated 2026-09-29 03:15:40 UTC from
Namebeam_E1_Dataset_LATEST.csv. 168 distinct businesses
tracked across 3 niches.
Full machine-generated panel: https://markets.namebeam.ai/panels/kansas-city-mo.html.
NameBeam's own public record: proof.namebeam.ai.
NameBeam is an educational/marketing service; AI answers change over time and no
rankings, traffic, or revenue are promised.